Horse Sense #115
Intel's Messaging to Resellers
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Intel's Messaging to Resellers
I have to take an enormous amount of training each year to maintain my status as a reseller for various products. Intel does not care overly much how much Intel branded product I sell because many of Intel's products are built into someone else's solution. Many of the products you might buy may carry another label, but they are actually built by Intel. In many cases, they are just the same product with a different part number. So, if you see SSD, networking, or processor offerings from a vendor, there is a pretty good chance it came from Intel. Their reseller training is thus very different from everyone else's and gives insights into a very large segment of the IT market. I recently attended such a training and wanted to share Intel's perspective with you.
Intel has a view of the future, though many of these technologies are in full production today: http://www.youtube.com/watch?v=9Tw-f3i-08k
Intel gave technicians at the show in depth training in configuring an entirely new set of server technologies now shipping with lower power requirements, enhanced processing capability, faster memory, built in hardware security enhancements, and more options to connect to storage. Intel showed a nice study that told me what I have already told faithful readers of Horse Sense: if you upgrade the processor and memory, you still do not get the performance improvements you can out of a machine. You also need to make sure the storage and networking can keep up. Switching to fast solid state drives (SSDs) increases performance, often by many orders of magnitude. [Intel's newest technology SSDs have been redesigned to plug directly into the PCI bus. This allows them to transfer data six times faster than traditional SSDs!] And, adding 10 gigabit and faster network cards allows you to get information on and off a server to dish up information to users quickly and efficiently. Intel is very proud of their new high performance power sipping processors. Low power processors allow you to make equipment smaller and/or fan less because there is less heat to dissipate. You are already seeing whole new generations of thin tablets and laptops on the market. Power saving server and desktop processors (yes, desktop sales went *up* 7% last year while pundits were predicting their demise) save energy directly and indirectly by generating less waste heat while performing more useful work.
*All* of Intel's 100,000 plus employees have been using SSD equipped devices for some time. Intel discovered that productivity and user satisfaction increased markedly. Necessary repairs decreased because the drives failed less often. They also found that when they used drives capable of full drive encryption, they did not have to securely dispose of drives after they had been used. Instead, they could just throw away the old security key and reformat the drive and have confidence the old data had been completely destroyed, thus lowering costs even further when they reused the old SSD. [Maybe they were reading Horse Sense, too!]
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